Luke Frieberg serves as the Chief Operating Officer of Frieberg Financial, where he is dedicated to creating a seamless and impactful experience for the clients of Frieberg Financial. Luke brings nearly two decades of leadership in the financial services industry to his role.
Prior to joining Frieberg Financial, Luke was the President of eFuneral for eight years. Under his leadership, eFuneral achieved consistent growth, expanded its network of funeral home partners, and developed an industry-leading API, streamlining end-of-life planning for families and businesses alike. Before his tenure at eFuneral, Luke spent nearly ten years at a Fortune 500 financial services company, where he held various roles focused on helping enhance the financial services experience for individuals and families.
Luke holds both an undergraduate degree and an MBA from Drake University, where he cultivated a passion for innovative problem-solving and client-focused solutions.
Outside of work, Luke enjoys spending as much time as possible with his wife, Sarah, and their three boys. Collaborating daily with Sarah at Frieberg Financial is one of his greatest joys. When not working or with his family, Luke can often be found doing house projects or playing pickup soccer.