Sarah Frieberg, AIF^®

Sarah Frieberg is the Founder, CEO, and Financial Advisor at Frieberg Financial, bringing a decade of experience as a financial advisor to her role. Before founding Frieberg Financial, Sarah spent nearly three years at Principal Financial Group^®, a Fortune 500 financial services company, where she honed her skills in creating meaningful client experiences and empowering individuals to help take control of their financial futures.

Sarah’s passion lies in helping people make sense of their financial situation. She is committed to simplifying complex financial concepts, making them easy to understand, and guiding her clients with a holistic approach to financial planning. Her goal is not only to ensure that every client comprehends their finances but also to help them feel confident in taking the next step toward their financial goals.

A proud graduate of Drake University, Sarah earned degrees in Finance, Accounting, and Marketing, all while serving as captain of the university’s NCAA women’s volleyball team. Her leadership skills and dedication have been the foundation of her success, both in her career and in guiding clients to help achieve their financial dreams.

Outside of work, Sarah enjoys spending time with her husband, Luke, and their three boys. The family shares a passion for renovating old homes and traveling on a budget. Sarah’s mission is to help clients achieve their own financial milestones with clarity, confidence, and a sense of empowerment.